Google ADWORDS TM
What is Google Adwords?
Google Adwords (TM) is Google's Pay Per
Click advertising system, which is arguably the fastest way of getting your website into the
Google controls a massive share of internet search traffic- that means that more people use the Google search
engine to find what they want compared to any other search engine.
The Adwords ads are the results in the google search that are
tagged "sponsored links"
A website can be built and advertised to millions of potential
clients within just a few hours.
Pay per click allows you to
present your message to the market, and you only pay when a potential
client clicks on your advert!
Unlike many other forms of advertising which are largely
speculative - that is, you pay upfront, and perhaps, maybe, hopefully get a response from your target
With Adwords PPC you ONLY pay for responses. That is,
you only pay when someone clicks on your ad and visits your website. After that its up to your
website to convert the visit into an inquiry.
Pay per click can be customised to specific demographic groups,
specific towns, countries or regions.
You are in complete control over budget, and target keywords.
Selecting these keywords takes time and experience. Some businesses only advertise to a few keywords, while
others target thousands of keywords.
In a nutshell, it is the fastest way available to get a message or
product into the marketplace and guage market response to your message or product. Tests can be done almost
in real time. Which is a major advantage over traditional methods which took weeks or months to measure
This fantastic functionality comes with a serious word of
warning. The internet has more traffic and searches than many people can imagine, and as a result, things can
happen VERY FAST.
With the wrong settings, it is easy to spend $10,000 or more on
PPC in just a few hours.
We have a decades experience on PPC advertising. We can manage
your PPC account expertly, and share our experience to ensure you advertising dollar is focused in the right
Call us today to
discuss your PPC management requirements. We are Google Certified Adwords Professionals. Contact Us
Google, AdWords and Google AdWords are trademarks of Google
Peakmarketingsolutions.com.au.com is not affiliated with Google Inc